Known as one of the most recognizable fixtures in Las Vegas for decades, the Mirage is headed for a makeover starting with an asset sale in August. Per a recent article, starting August 1st, everything inside the rooms in The Mirage’s towers will be up for grabs. Las Vegas-based liquidator Proximity Capital will clear the property ahead of its three-year metamorphosis into the Hard Rock Hotel & Casino and Guitar Hotel Las Vegas. Or as the story put it, “Soon, you can furnish your new Airbnb with Steve Wynn’s gutted dreams.” The furniture and fixtures inside 3,028 Mirage rooms will be offered as entire-room packages only.
In this report, SBS will be going over the latest news and notes coming from the world of Las Vegas along with some other notes and updates coming from Sin City and its gaming scene.
Per the report, prices will range from $1,250 for a one-king or two-queen room, to $2,500 for a 2BR tower suite, a 2BR penthouse suite, or a hospitality suite. Also noted on its website, Proximity promises discounts for hotel and Airbnb owners. The auction website has already gone live before the casino resort closes on July 17th. It is not clear whether Proximity or another entity will offer additional public or private sales of items from the casino. These are the sales that collectors want to see. However, neither Proximity nor The Mirage replied to emails in the article that sought comment.
Moreover, the report notes that this will be the second Las Vegas Strip resort liquidation sale in two months. Before the current demolition of the Tropicana, Ohio-based International Content Liquidations sold off its contents in April – though that sale also included items from the property’s casino.
According to the same report, the Mirage was opened by casino mogul Steve Wynn in 1989, transforming Las Vegas from a hub of “schlocky entertainment and bargain buffets” into a destination. This includes everything from superstar residencies to world-class dining – along with prices to match. At the time, it was the world’s most expensive resort, completed at a cost of $630 million, and also among the world’s largest hotels. Additionally, the Mirage was the first megaresort to open on the Vegas Strip, and its success prompted a building boom in the 1990s for other large resorts along the Strip.
Per another article, The Mirage opened with several non-traditional attractions for a Las Vegas casino, including animal habitats for dolphins and tigers, and an indoor tropical forest display. Its primary attraction though is an artificial casino volcano that erupts nightly, providing free entertainment in front of the resort. In 1990, the Mirage debuted a magic show by Siegfried and Roy, who performed there for nearly 14 years. Moreover, the resort also hosted Cirque du Soleil’s first Las Vegas show, Nouvelle Expérience, which opened in 1992. Cirque would return to the property in 2006, with the debut of Love, a show featuring music by the Beatles.
As of late though, Hard Rock International, owned by the Seminole Tribe of Florida, purchased the operating rights to The Mirage from MGM Resorts International for $1.1B in a cash deal that closed late in 2022. The Tribe plans to transform the luxury resort into the next Hard Rock Las Vegas, replacing The Mirage’s volcano with a 36-story guitar-shaped tower. The first Hard Rock, located off the Strip, was sold to billionaire Richard Branson and has operated as Virgin Hotels Las Vegas since 2021. Also noted in another article, Wynn departed the property in 2000, when his company was acquired by MGM Grand.
Per one report, the property will receive a complete renovation and expansion which will include a new guitar-shaped hotel tower, taking the place of the volcano attraction. Moreover, the Mirage will close on July 17, 2024, and is expected to reopen with its new name by May 2027. Additionally, Hard Rock’s purchase was finalized in December 2022, making it the first tribal gaming operator on the Las Vegas Strip. Under the new ownership, additional slot machines and table games were soon added in an effort to increase gaming revenue. Stages were also added to two bars for nightly entertainment, consistent with Hard Rock’s music theme. The Mirage was expected to continue operating throughout the renovation and expansion project but in May of this year, the Hard Rock announced it would permanently close in July to expedite the project.
Once you are all dialed in regarding the latest gaming news and notes coming from Sin City, make sure to of course check out the awesome array of information available to you at SBS. Of course, the first place to start for even more great insights into Las Vegas betting is the online Vegas sportsbooks rundown which goes over all of the latest updates from the locale. Moreover, for those interested in some other ways to supercharge your bets, then the best bonus betting sites breakdown is for you. On this page, you can find an array of the best welcome bonus offers out there and how you can use it to your advantage. Finally, for those on the go, our best betting apps guide has your back with all kinds of great tips as it relates to mobile betting and beyond.
About the Author
As a devout aficionado of sports, Chris Boline has carved a career within the athletic realm. A skilled scribe, he boasts a decade-long portfolio that encompasses coverage of the NBA G League, the Los Angeles Chargers, football and basketball across the country. Beyond his professional pursuits, Chris is deeply invested in his community and dedicates his leisure hours to serving on boards, collaborating with community organizations, and cherishing the company of loved ones. CURRENTLY Business Development and freelance sports writing RESIDES IN Reno, NV EDUCATION University of Nevada BS and MBA EXPERTISE -Sports writing proficiency in: NFL, NBA, UFC, boxing, golf, and some motor sports -Topical news -Promotional and marketing ideas/updates -Business development Summary Chris Boline serves in a business development sales capacity as his day job. He has previously held sales/marketing positions with The Applied Companies (TAC), KTVN 2 News and the NBA G League’s Reno Bighorns, affiliate of the Sacramento Kings. He is a Reno native and is a member of various community boards including the Nevada Sagebrush Alumni Chapter, NCET and the College of Business Alumni Association (COBAA). Chris graduated from the University of Nevada in 2015 with a bachelors in management and economics and also earned his MBA from Nevada in 2023. More about Chris: Past president of the College of Business Alumni Association (COBAA) 2022-23 Two-time honoree for University of Nevada Alumni Chapter of the Year (Nevada Sagebrush Alumni Chapter, 2017 & COBAA, 2021) 2021 NCET award for Professional Services Organization of the Year with TAC Northern Nevada Human Resources Association 2020 Best Places to Work-Northern Nevada, Second Place with TAC 2016-17 Reno Bighorns MVP from the Sacramento Kings The Nevada Sagebrush editor-in-chief 2013-15 Associated Collegiate Press 2015 Four-year Non-daily Newspaper Pacemaker honoree University of Nevada, Reno College of Business Dean's List honoree (5x) from 2011-2015 Nevada Press Association award for Best Sports Column – Community in 2015 Education
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