The NFL has announced that Las Vegas will host its first-ever Super Bowl final when the showpiece event comes to town in 2024.
The Allegiant Stadium, home to the Las Vegas Raiders, will now host Super Bowl LVIII on February 11th, 2024.
The final was initially due to be played in New Orleans. But thanks to conflicts with the city’s Mardi Gras event, the city’s turn as host has been moved back a year to 2025.
For years now, Vegas has been known as the home of gambling on its world-famous strip in the heart of the Nevada Desert.
But Vegas has never been what can be called a well-known sports franchise city.
City promoters will hope that hosting the Super Bowl can change that reputation.
Adding sports franchise tourism to the city’s already popular attractions will further boost revenues in Sin City.
The venue for the 2024 Super Bowl final, the Allegiant Stadium, is already home to the Las Vegas Raiders.
After switching from Oakland to LA and back to Oakland again, the Raiders finally ended up in Vegas in January 2020.
The move gave Las Vegas a foothold as a franchise sports city, and hosting the Super Bowl final will further cement that view.
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Well, the city’s governors and rulers will be hoping it’s a positive one.
City officials claim hosting the 2024 NFL showpiece event will cost the city up to $60 million. But they see it as an investment.
Applied Analysis, a leading Vegas-based business advisory used by the Las Vegas Convention and Visitor Authority (LVCVA), is behind the $60 million figure.
They are also estimating that the weekend of the match will see the Las Vegas economy benefiting to the tune of more than half of a billion dollars. Making the $60 million investment, money well spent.
The Super Bowl will result in an influx of visitors to the city on both the day and for those wishing to make a weekend out of it.
Las Vegas sportsbooks, hotels, and casinos will benefit immensely from the additional visitors and the revenue they will generate.
And with Vegas boasting approximately 150,000 hotel rooms, plenty of visitors can converge on the city for the weekend’s event. This will give a huge boost to the local economy.
The Vegas Golden Knights are the first major franchise to represent the city of Las Vegas.
The Golden Knights are an Ice Hockey team who plays in the Pacific Division, in the Western Conference of the NHL.
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The Knights were founded in 2017, and are what is known as an expansion team. This means they were one of the teams accepted into the league when it expanded.
The Golden Knights make up part of a larger project to turn Las Vegas into a sports franchise city.
The city’s council and investors alike can see the attractions of having household names playing in the city. Knowing that alongside the casinos, they turn the strip into an even more appealing destination.
In the NFL, as we alluded to above, the Las Vegas Raiders are another of the city’s major sporting franchises, along with the Las Vegas Aces women’s basketball team.
To date, they are the three major sporting franchises in Vegas. I would expect that number to grow over the coming years.
There is certainly plenty of talk and rumors flying around.
After the successes of the Ravens and in particular the Golden Knights (who have reached the Stanley Cup playoffs in their four seasons to date), investors know that if they can get a Baseball and/or Basketball franchise in the city, the possibilities are just endless.
This could be a franchise relocating or an expansion team.
In the case of Basketball, the T-Mobile Arena would be the ideal location for such a team.
An MLB team in Vegas would be more difficult to achieve. There was talk in the early 2000s of a Vegas MLB team, mainly when plans to relocate the Montreal Expos were discussed.
In the finish, the lack of a viable baseball park meant that the team instead relocated to Washington DC.
I would envision that if such an opportunity were to arise these days, the outcome would be somewhat different.
In the past, the major sports franchises avoided Vegas in part down to its association with gambling. And also down to the lack of suitable facilities.
The four main sporting bodies (NBA, NFL, NHL, and MLB) in the USA all followed a tough anti-betting agenda.
At one point, the NFL’s stance was that tough, they even banned Vegas tourism advertising from Super Bowl coverage.
The dynamics have now totally changed when it comes to gambling. These days sporting franchises are looking to get on board with the best sports betting sites.
They realize there is great potential there, and no one wants to miss out on the riches such a partnership can generate.
And where better to link up betting and sports franchises than in Las Vegas?