With the NFL season wrapping up last month, it was certainly a banner Super Bowl for television advertisers to sportsbooks across the globe. Of course, BetUS was all over the action when it came to the showdown between the San Francisco 49ers and the Kansas City Chiefs. However, a recent release from the site noted that five months ago, BetUS had already predicted this showdown. The site’s director of public relations, Tim Williams was excited to share this news in the recent release. “Seeing our oddsmakers accurately predict the Super Bowl contenders months before the event is a testament to the passion and insights of our staff and the BetUS community.” Of course, the Chiefs would go on to win the “Big Game” with a final touchdown drive spearheaded by quarterback Patrick Mahomes.
For this article, SBS will be going over the latest news and notes coming from BetUS and also some more thoughts and information coming from the website.
Per the website, Williams was very happy with the matchup in the Super Bowl and how BetUS was able to get out in front of this prediction. “This phenomenon not only showcases the predictive power of betting odds but also cements our legacy as the pioneering online sportsbook in our 30th football season.” Williams would go on to note a handful of other interesting numbers and details regarding this event as well in the release.
“Back in September, when BetUS first called this year’s Super Bowl contenders, our data also showed that customer betting patterns, known as ‘handle,’ were highly favoring the 49ers, with 12.28% of bets,” Williams said. “(Also), 18.08% of dollar volume having been bet on San Francisco winning Super Bowl LVIII, versus 5.17% of the bets and 7.45% of the money volume having been bet on the Chiefs.”
As noted in the same article, Williams noted prior to the Super Bowl, “that trend has since reversed itself by a significant margin, with 77% of both bets and dollar volume now predicting a Chiefs win.”
Also noted in the article, BetUS has been making headlines as of late. Most recently after announcing an exhaustive series of Taylor Swift and Travis Kelce Super Bowl “prop bets,” ranging from whether or not the couple will appear together in a Super Bowl commercial to how many times Swift will be shown on camera during the broadcast. Moreover, the release also noted that the company invites sports fans and media alike to delve into this fascinating story of predictive success and community engagement. Time and again, betting odds have proven to be accurate predictors of future events, from the outcome of future elections and even when the recent Hollywood Writers Strike would end.
As noted above, the Chiefs winning the Super Bowl over the 49ers this past February was a huge media event for all involved. After tallying the metrics, Super Bowl LVIII became the most-watched program in American television history. With a total of 123.7 million average viewers across all platforms, which broke the average record of 115.1 million viewers set by the previous year’s Super Bowl. Moreover, the game also saw the highest unduplicated total audience in history with more than 200 million viewers watching all or part of the game.
In addition to those astonishing stats above, it was the most-watched United States broadcast since the Apollo 11 moon landing. Moreover, some have attributed this to the “Taylor Swift effect” thanks to her relationship with Kelce having a significant impact on the already hyper-popular NFL. Moreover, the halftime show, headlined by Usher, peaked at an astounding 129.3 million viewers. While the crowd itself (a sellout of 61,629) was technically the smallest in Super Bowl history (thanks to the seating capacity of Allegiant Stadium), this event was clearly a roaring success for the NFL and all of the peripheral markets attached to it.
In regards to the futures, BetUS already has markets dedicated to the 2024-25 NFL season with the 49ers and Chiefs tied as the favorites to win it all next year at +600. Of course, plenty of things will change until the Super Bowl next year, with the NFL Draft coming up, the off-season, the regular season, and of course the NFL Playoffs.
After you are all squared away regarding the latest gaming news and notes coming from BetUS, make sure to check out the wide variety of information for you only at SBS. Of course, for even more info on the topic at hand, our BetUS sportsbook review guide has you covered. On this page, you can learn more about the latest news coming from BetUS along with more promotions and updates to keep you in the loop. Of course, for some added value, make sure to tap into our best bonus betting sites rundown which goes into a catalog of different bonus offers and also tips for getting the most out of the promotions. Finally, if you are interested in diversifying your deposit and withdrawal options, then look no further than our payment methods breakdown which goes over a wide variety of options from cryptocurrencies to more traditional banking routes.
About the Author
As a devout aficionado of sports, Chris Boline has carved a career within the athletic realm. A skilled scribe, he boasts a decade-long portfolio that encompasses coverage of the NBA G League, the Los Angeles Chargers, football and basketball across the country. Beyond his professional pursuits, Chris is deeply invested in his community and dedicates his leisure hours to serving on boards, collaborating with community organizations, and cherishing the company of loved ones. CURRENTLY Business Development and freelance sports writing RESIDES IN Reno, NV EDUCATION University of Nevada BS and MBA EXPERTISE -Sports writing proficiency in: NFL, NBA, UFC, boxing, golf, and some motor sports -Topical news -Promotional and marketing ideas/updates -Business development Summary Chris Boline serves in a business development sales capacity as his day job. He has previously held sales/marketing positions with The Applied Companies (TAC), KTVN 2 News and the NBA G League’s Reno Bighorns, affiliate of the Sacramento Kings. He is a Reno native and is a member of various community boards including the Nevada Sagebrush Alumni Chapter, NCET and the College of Business Alumni Association (COBAA). Chris graduated from the University of Nevada in 2015 with a bachelors in management and economics and also earned his MBA from Nevada in 2023. More about Chris: Past president of the College of Business Alumni Association (COBAA) 2022-23 Two-time honoree for University of Nevada Alumni Chapter of the Year (Nevada Sagebrush Alumni Chapter, 2017 & COBAA, 2021) 2021 NCET award for Professional Services Organization of the Year with TAC Northern Nevada Human Resources Association 2020 Best Places to Work-Northern Nevada, Second Place with TAC 2016-17 Reno Bighorns MVP from the Sacramento Kings The Nevada Sagebrush editor-in-chief 2013-15 Associated Collegiate Press 2015 Four-year Non-daily Newspaper Pacemaker honoree University of Nevada, Reno College of Business Dean's List honoree (5x) from 2011-2015 Nevada Press Association award for Best Sports Column – Community in 2015 Education
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