Bally Bet launches mobile sportsbook in Maryland for state customers

Updated September 22, 2024
Updated September 22, 2024By Chris Boline
maryland betting news september 2024

Maryland gaming customers will soon have another gaming option on their hands thanks to a new gaming sportsbook in the state. Per a recent update, in a strategic expansion move, Bally Bet has launched its mobile sportsbook in Maryland. This of course is another significant step in the company’s growing presence in the United States. Also noted in the article, this launch, on Monday, July 29, follows closely on the heels of their recent entry into Massachusetts, highlighting Bally Bet’s rapid growth across new markets. Moreover, the addition of Maryland to its portfolio means Bally Bet is now operational in nine states, including Arizona, Colorado, Indiana, Iowa, New York, Ohio, and Virginia. This expansion is also particularly noteworthy as other online sportsbooks, such as SuperBook and Betfred, have recently withdrawn from the Maryland market. 

In this article, SBS will explore the latest gaming news coming from Maryland along with some additional notes and insights regarding Maryland gaming updates and beyond. 

Maryland gaming continues to grow and evolve

The Maryland market has welcomed Bally Bet following a successful demonstration of its mobile sportsbook platform, which was confirmed to comply with all required procedures by the Maryland Lottery and Gaming Control Commission per sources. This approval makes Bally Bet the second mobile sportsbook to launch in Maryland recently. This follows LetsBetMD, which started operations on July 1st, according to one national sports outlet. Additionally, the landscape of sports betting in Maryland is evolving, with Bally Bet and LetsBetMD adding to the diversity of options available to bettors. The upcoming micro-betting platform Betr, is also expected to join the Maryland scene soon, pending regulatory approval. 

Despite the exit of SuperBook and Betfred from Maryland, Bally Bet faces significant competition in a market dominated by heavyweights such as FanDuel Sportsbook and DraftKings Sportsbook. These leading platforms substantially overshadow others in terms of market share, with Bally Bet and other smaller operators battling for a slice of the remaining market. In fiscal year 2024, Maryland’s retail and mobile sports wagering generated over $402 million in taxable revenue, contributing significantly to the state’s public education funding. Notably, online sportsbooks accounted for the majority of this revenue, emphasizing the critical role of digital platforms in the “state’s betting ecosystem.”

Also noted in the article, further solidifying its growth trajectory, Bally Bet’s parent company, Bally’s Corporation, announced a merger with Standard General’s regional “Queen” casino brand earlier this year. This merger, pending regulatory approval, is poised to enhance Bally’s market presence significantly and is expected to be finalized in the first half of 2025

Maryland is another piece for Bally’s Corp. expansion

Noted in the report, as Bally Bet continues to navigate the competitive landscape, the company is not only looking to solidify its presence in Maryland but also has plans to expand further in the United States. Bally’s Corporation CEO Robeson Reeves revealed during the company’s Q2 2024 earnings call that Bally Bet aims to launch in four additional states by the end of the year, emphasizing the brand’s commitment to broadening its reach. This expansion, the article notes, coupled with strategic initiatives such as the merger with Standard General and platform enhancements, positions Bally Bet to potentially increase its market share. This is of course related to its market share and influence in the “burgeoning United States sports betting market.”

Maryland resident wins trip to 2026 Winter Olympics

Per another report, Cheryl Harrow of Overlea, Maryland recently won a trip to the 2026 Winter Olympics in Italy through the My Lottery Rewards program. As part of the Maryland Lottery’s Mega Millions Team USA second-chance promotion, Cherly secured her place as a winner in the July 2nd drawing. Harrow, a retired nurse practitioner, entered the promotion by submitting six Mega Millions tickets just before the entry deadline. Her recent luck in bar bingo seemed to carry over, leading to this once-in-a-lifetime prize. 

I thought the Winter Olympics would be more fun, and I have never been to Italy,” Harrow noted in the article, expressing her excitement about the upcoming trip. She received the good news just before heading to Ocean City for a summer vacation, where she shared her joy with family and friends. In addition to the trip, the report specifies that she will receive a Team USA-themed prize pack featuring merchandise like hoodies, range packs, hats, and tumblers. The experience of attending the 2026 Winter Games wasn’t even on her bucket list. Finally, the Maryland Lottery’s My Lottery Rewards promotion still offers one more chance for players to win a VIP Olympic Game Trip package to either the 2026 Winter Games in Milan or the 2028 Summer Games in Los Angeles. 

Even more thoughts regarding Maryland wagering

Once you are all dialed in relation to the latest gaming news coming from the Old Line State, make sure to check out the awesome array of information available to you at SBS. If you are interested in even more information as it pertains to gaming in the state, make sure to peruse the Maryland sports betting guide which goes over all kinds of great updates coming from Maryland. Additionally, if you are interested in maximizing your wagers, and who isn’t, you should definitely bookmark the best bonus betting sites breakdown. On this page, you can find a catalog of the latest and greatest welcome bonus offers available to you. Finally, if you are interested in some higher-stakes wagering options, look no further than the VIP sports betting sites rundown which goes over a ton of different gaming perks as it relates to VIP betting. 

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About the Author

Chris Boline
Chris Boline

As a devout aficionado of sports, Chris Boline has carved a career within the athletic realm. A skilled scribe, he boasts a decade-long portfolio that encompasses coverage of the NBA G League, the Los Angeles Chargers, football and basketball across the country. Beyond his professional pursuits, Chris is deeply invested in his community and dedicates his leisure hours to serving on boards, collaborating with community organizations, and cherishing the company of loved ones. CURRENTLY Business Development and freelance sports writing RESIDES IN Reno, NV EDUCATION University of Nevada BS and MBA EXPERTISE -Sports writing proficiency in: NFL, NBA, UFC, boxing, golf, and some motor sports -Topical news -Promotional and marketing ideas/updates -Business development Summary Chris Boline serves in a business development sales capacity as his day job. He has previously held sales/marketing positions with The Applied Companies (TAC), KTVN 2 News and the NBA G League’s Reno Bighorns, affiliate of the Sacramento Kings. He is a Reno native and is a member of various community boards including the Nevada Sagebrush Alumni Chapter, NCET and the College of Business Alumni Association (COBAA). Chris graduated from the University of Nevada in 2015 with a bachelors in management and economics and also earned his MBA from Nevada in 2023. More about Chris: Past president of the College of Business Alumni Association (COBAA) 2022-23 Two-time honoree for University of Nevada Alumni Chapter of the Year (Nevada Sagebrush Alumni Chapter, 2017 & COBAA, 2021) 2021 NCET award for Professional Services Organization of the Year with TAC Northern Nevada Human Resources Association 2020 Best Places to Work-Northern Nevada, Second Place with TAC 2016-17 Reno Bighorns MVP from the Sacramento Kings The Nevada Sagebrush editor-in-chief 2013-15 Associated Collegiate Press 2015 Four-year Non-daily Newspaper Pacemaker honoree University of Nevada, Reno College of Business Dean's List honoree (5x) from 2011-2015 Nevada Press Association award for Best Sports Column – Community in 2015 Education

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